Change.org is a digital platform that empowers individuals and groups to initiate and manage campaigns aimed at driving social, political, and environmental change. The company operates in the online petition market, providing tools and resources for users to create petitions, gather support, and engage with decision-makers such as politicians, corporate leaders, and other influential figures.

The primary clients of Change.org are everyday people who are passionate about various causes, ranging from local community issues to global movements. These clients include activists, non-profit organizations, and concerned citizens who seek to mobilize support and create tangible change.

Change.org's business model is built around providing a free platform for users to start and manage petitions. The company generates revenue through a combination of donations, sponsored petitions, and premium services. Users can contribute financially to promote their petitions, ensuring they reach a wider audience. Additionally, organizations and businesses can sponsor petitions that align with their interests, gaining visibility and support from Change.org's user base.

The platform guides users through the entire process of creating and managing a petition, from drafting a compelling story to identifying and engaging with decision-makers. Change.org also offers tools for sharing petitions on social media, reaching out to the media, and declaring victory once the campaign goals are achieved.

In summary, Change.org is a powerful tool for grassroots activism, enabling users to harness the collective power of the internet to advocate for change. By providing a user-friendly platform and a range of promotional options, Change.org helps individuals and organizations amplify their voices and achieve their goals.

Keywords: petitions, activism, social change, online platform, grassroots, mobilization, decision-makers, campaigns, advocacy, community.