Upstox is a dynamic financial technology company that has evolved from a traditional stock trading platform to a comprehensive investment service provider. Initially known as RKSV, Upstox has expanded its offerings to include a wide range of financial products, making it a one-stop solution for investors. The company operates primarily in the Indian market and serves a diverse clientele, including individual investors, traders, and sub-brokers.

Upstox's primary business is online brokerage, where it facilitates the buying and selling of stocks, commodities, currencies, and derivatives. The platform is tech-driven, offering advanced charting tools and up to 25x leverage on intraday trading, which allows traders to borrow funds to increase their trading capacity. This makes it particularly appealing to active traders who seek to maximize their returns.

In addition to stock trading, Upstox has ventured into mutual funds, offering access to around 1,500 mutual funds with no transaction fees. This move broadens its appeal to long-term investors looking for diversified investment options. The platform is user-friendly, allowing clients to complete transactions online without the need for cumbersome paperwork.

Upstox's business model is based on a combination of low-cost brokerage fees and premium services. For basic trading, the company charges a flat fee of ₹20 per order, while priority services with higher leverage options are available at ₹30 per order. This transparent and affordable pricing structure has helped Upstox attract a large user base.

The company generates revenue through these brokerage fees and by offering premium services. Additionally, Upstox provides opportunities for individuals to become sub-brokers, earning commissions by bringing in new clients.

In summary, Upstox is a versatile financial platform that caters to both active traders and long-term investors. Its tech-driven approach, low-cost structure, and diverse product offerings make it a compelling choice in the Indian financial market.

Keywords: online brokerage, stock trading, mutual funds, leverage, tech-driven, low-cost, Indian market, sub-brokers, advanced tools, diversified investments.